We’re trusted partners and business advisors to early stage consumer brands.

We create roadmaps and execute strategies that give founders the confidence, clarity, and resources to build a successful business.

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Scale Your Business in 2027

Grow your community, launch new products, and capture attention with the right strategies.

Get a custom strategic plan

Go-To-Market & Strategic Growth Services for Early Stage Consumer Brands

OUR SERVICES

BRAND DIFFERENTIATION

Customer Archetyping

Competitive Analysis

BRAND STRATEGY

Brand and Product Positioning

Messaging & Storytelling

SOCIAL MEDIA & EMAIL

Content Strategy

Campaign Development

AUDIENCE DEVELOPMENT

Community Building

Creator & Influencer Strategy

EXPERIENTIAL MARKETING

Event Planning

Event Production

GROWTH

Strategic Partnerships

Fundraising

TESTIMONIALS

TESTIMONIALS

  • "Muna made me feel a lot more supported in my ideas and improved my confidence as a CEO. Everything she does comes from a place of creating sustainable solutions and longevity for the company. "

    E. Fox (Growth Stage)

  • “Business tip: find yourself a Muna. You can tell her your OUTRAGEOUS goals and she’ll build the roadmap to get you there. And most importantly, help you get to the root of why you want those goals in the first place.”

    C. Alert (Early Stage)

  • "As we grew, Muna challenged us to look outside our normal ways of working and thinking. She was able to connect the dots and develop actual solutions and systems."

    A. Chaosurwong (Growth Stage)

  • "If you don’t know Muna, she seriously is the smartest person in business that I know. If you’re running a business, you need to know her."

    C. Alert (Early Stage)

  • “My strategy session with Muna really allowed me to flush out my ideas as well as redefine my thought process around partnerships and customer acquisition strategies.”

    S. Walker (Early Stage)

  • "The materials and advice Muna provided were pivotal in helping us shift directions. As a result I feel much more aligned and clear about our priorities."

    J. Johnson (Early Stage)

TESTIMONIALS

TESTIMONIALS

Past and Present

Clients & Collaborators

We’ve advised, partnered, and worked alongside industry leading and emerging brands in fashion, beauty, wellness, entertainment, hospitality, design, fine art, media, lifestyle, and sports.‍ ‍

What are you waiting for?

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OUR FOUNDER

Muna Ikedionwu is a passionate business strategist, strategic marketer, advisor, and board member.

She is the founder of MKEDI, an award winning strategic marketing and business advisory firm transforming early stage consumer brands into category leaders.

She also writes the weekly business newsletter I Have Thoughts…

Her unique perspective comes from years working with companies across beauty, fashion, wellness, and entertainment including Warby Parker, the WNBA, Gucci, Topicals, Erewhon, and Gap Inc.

Prior to starting MKEDI, Muna served as Associate Director of Style House advising the firm’s corporate clients and investment portfolio companies. She acted as a startup expert for Grammy® Award Winner Pharrell Williams’s Black Ambition Prize and helped raise $7 million for female-founded startup Garden Society.

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Follow us on Instagram @munaikedionwu // @mkedi.co